On Critic Proof, Alyssa and Nick dissect South by Southwest. Nick describes how the experience of SXSW is that of constantly being sold to. Alyssa notes that even in the “interactive” world of tech, being face to face matters. What are the politics of the conference? Does anyone still care about not selling out? Alyssa wonders whether people who are excited to be cultural consumers also want to be customers. Plus: The best places to eat in Austin.